Maybe soap operas work so well because it's easy to lose yourself in someone else's life or someone else's problems to get away from your own, or when your own life isn't adequate enough.
When you reach that flat level of constant inactivity, where do you go from there?
You live vicariously.
And the most lost ones of us are the ones that get lost in other's lives the most. Like gossip.
Which is probably where the stereotype of a bored housewife with a rack full of gossip magazines, and soap operas comes from, but to what extent does that stereotype apply only to the bored housewives?
Some of us, no, practically all of us at some point of time or the other, hide away in other's lives, to save ourselves from drowning in our own pathetic existences.